A climate change and an overpopulation in many cities in de world have resulted in the fact that water is becoming more and more scarce and more and more expensive. This current problem has leaded to the creation of a whole new market: Luxury Water. This ‘new’ and non-alcoholic beverage for the wealthy individual has become the new champagne in the more exclusive bars, restaurants and hotels, some of them even have their own water list like a wine list. People are willing to pay almost 30 times more for it because of its unique look ( some bottles look like wine bottles, some are adorned with classy Swarovski crystals and some water bottles are even a piece of art) and because they believe that this water is more healthy than normal mineral water ( it’s coming from certain wells, springs, aquifers and catch basins throughout the world).
I really think that this ‘luxury water’ is a bit overhyped. People who buy this kind of water must have no idea what to do with their money. Why showing of with a bottle of 60$ when it’s almost free from the tap.
http://www.finewaters.com/
http://www.fineh2o.com/
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