Many people think CEOs of big companies buying impressive yachts are doing this only to stress their status and huge pay, but there are some other reasons why (in this case, Chinese) directors are considering buying a yacht. How do you convince very important clients that your company wants to make the difference? Of course, you have to be able to present a good deal, but there is more. One possibility is to receive your important business partners in a luxury environment. Boring offices and fully booked restaurants are simply not that alluring, not to mention it's completely unoriginal. It's as simple as that: not all CEOs really want to boast about their position, but are forced to luxury products when they want to complete their task successfully.
http://www.chinadaily.com.cn/bizchina/2010-07/22/content_11035745.htm
This article proves that conspicuous consumption is sometimes overestimated. Many people don't really choose conscious for buying luxury products, but are sometimes forced to do that. Especially in China this trend is universal, because big Chinese cities don't lend to make deals in a quiet and relaxing atmosphere.
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