The social network site MySpace has changed its company's strategy: a new website and a new logo have to transform the platform to a more entertaining, exclusive and cool network that will attract more members. During the last years, MySpace (or do we have to write My_____ now?) has fallen on hard times: a good indicator to clarify the company's weak policy. Now this policy has changed: MySpace will not longer compete with other social networks (e.g. Facebook), but will become a "social entertainment destination for Gen Y." To make this vision actual, a new website has been launched and the focus will be on promoting bands and celebrities on video- and audio-heavy pages. MySpace will no longer be a place to connect with your friends directly, rather be a network where you can share interests, share tastes and knowledge around particular topics, and scout out up-and-coming subcultures.
MySpace has realised that their old policy (where in they tried to compete with other social network websites) was not the right way to do business. A new image (by means of a new and attractive website, a new logo and a new concept) has to upgrade the company's whole reputation. Hopefully, this new way of working will lead to new members...
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