Who thought that men didn’t care for quality and classy accessories are wrong. Apart from a wedding ring, a watch is the only socially accepted jewel for men. So it’s not surprisingly that men are very choosy when buying one. It has to be one from a brand with a history, one with a high standard quality, one with its own personality, one that is a unique piece of art. Furthermore multiple men even have a emotional relationship with their watch.
It is said that these watch loving men are part of some kind of secret society and that they are able to recognize each other by one simple look at the wrist. Consequentially you can say that luxury watch wearing men have a (strong) bonding with each other and that when they (accidentally) meet they could talk for hours about their precious accessory. And it’s not only the appearance that makes a watch so special, it is above all the technique of the watch, created by Da Vinci, Galilei and Huygens, that makes it so interesting for men. According to these men, it is the complexity and the hours and hours of handiwork that makes it worth the money and gives the watch his own soul.
Luxury brands, like Universal Genève, are aware of these facts and try to stay as traditional and unique as possible.
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