As the most profitable luxury brand of the planet Louis Vuitton is a unique brand that trades incomparable there products of desire and ego. The manly strength of Vuitton is its constantly focus on quality ( the company owns a torture chamber for its luxury goods to test their resistance against several human acts), the almost unlimited loyalty of its clients (because one Vuitton bag looks just to lonely in your closet) and the fact that no Vuitton bag is ever marked down (the more they put their prices up, the more the clients come back). An other remarkable thing is that the brand succeeds on the one hand to attract older clients with its quality and its lifetime free repairs and on the other hand to attract younger buyers, thanks to Marc Jacobs and those glossy ads. You could say that a Louis Vuitton never goes out of style.http://www.businessweek.com/magazine/content/04_12/b3875002.htm
I think Louis Vuitton has done a great job when speaking about marketing, advertising and image building. Which woman wouldn’t want some Vuitton bags or shoes in her wardrobe? And women aren’t the only Vuitton addicts, the more self-conscious being man also need his own Vuitton gadget to boost his status to a higher level.
I can agree with you.
BeantwoordenVerwijderenI think there are a couple of reasons that makes LV capable of following this strategy :
1)LV has built up a reputation for many years.
2)They always kept there products to a specific concept with a well recognized pattern. People know very well what a LV bag looks like.
3)They use celebrities to promote their goods. Linking the goods to these persons adds value to both of them. The products become the ultimate thing you want to buy and show off to your friends.
4) The limited production
This makes LV possible to ask high prices and maintain their high status.
It is undeniable that Louis Vuitton is one of the most famous and strongest luxury brands in the world. As a result of their indestructible brand image and their conspicuous marketing campaigns, the bag-brand is still successful after so many years. For our topic, Louis Vuitton can be a textbook example!
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